Social Marketing vs Email Marketing: Which Is Better For You?
The Twitterverse is abuzz with pronouncements regarding the need for email marketing in the post-social media world. Platitudes of "Email marketing is dead" fall in the stream almost as often as "Emails get more website traffic than Social Media" - you can guess which type of marketer is making each argument.
As with most arguments, the truth lies somewhere in the middle. To determine the best course of action, it's important to consider who you are marketing to and why. The particular demographic of your audience should be noted but so should having a particular marketing intent. Consider:
The social marketing vs email marketing battle does not have an either/or answer. They both can have positive impact on the bottom line if used with these general factors in mind:
- The younger the audience, the more likely they will respond positively to social media.
- Targeting a business audience? email is much more likely to be effective in the current market.
- Using the above: target a person at work - use email. At home - use social media.
The social vs email argument will likely not go away anytime soon. What's most important is to know how to use both social marketing AND email marketing effectively so you are prepared to address your audience where they are - not where you want them to be.