Must-Read Online Marketing Blogs - And Why
I was contacted by a client who sought online resources to better understand the SEO and Search Marketing process. In a flash, dozens of terrific blogs came to mind. Sorting through them, I thought, would be as easy as looking through my Google Reader and picking the top contenders. Well. 2 hours later I was still getting through the list.
Here's what resulted. It's not really a list of SEO or SEM experts - though there is expertise in what they say about those subjects - but more a list of blogs that have impacted my view of online marketing in ways I cannot begin to describe - nor give proper thanks for sharing what they know.
http://www.problogger.net - Targeted to bloggers but has amazing tips for increasing traffic to any kind of website. Truly a gift to those starting out as well as continuing to grow. 31 Days to Build a Better Blog is mind-boggingly good (no, I don't get anything for mentioning it).
http://www.copyblogger.com - The title can seem deceiving, it's really more about copywriting, content marketing and SEO copywirting than blogging - though bloggers will find those skills critical for success. Content Marketing 101 is amazing. (again, no, I'm not compensated for that plug either).
http://www.chrisbrogan.com - IMHO The new media marketing guru and a man who provides so much heart to the world it's hard not to like/respect him (go ahead and try). He's affable and humble in person as well. What you read is who he is - which is the best way I know how to teach people - by example.
http://sethgodin.typepad.com - Amazing forward-looking marketing author/blogger. He sets the example for how to make 2-3 paragraphs set the tone for the day.
http://www.briansolis.com - A new media marketer who uses human behavior and other psycho/sociological research in developing why people do what they do and why it's important to marketers. He provides tons of proof that doing the right thing by others without manipulation is the path to success.
http://www.heartofbusiness.com/blog - Heart of Business' Mark Silver added a human touch to business that I find extremely appealing. While his blog is not about marketing, per se, it is the perfect example of blogging about what you are passionate about and finding success as a result.
http://www.socialprblog.net - Marcie Bell and her team at The Foundry House never stop amazing me with how they interprete current social media trends in a way that new entrants to the space - as well as those already playing - can find useful. This is a terrific blog to start following when you've decided to join in.
Admittedly, this is a short list. Must-read lists should be short, non? Trust me on this one, my friends, if you don't subscribe to these blogs, you will miss out on some of the best online marketing information available.
Have some links of your own to share? I'd love to hear from you.......