Make Your Web Content Searchable

This 2-part series focuses on making your site's content as searchable as possible. Some may call this Search Engine Optimization (SEO), I guess it is. In my world, though, it's much more imporant to understand what content is, how it's used and how to become a great resource for others rather than trying to game the system. Trying to trick the system gives SEO a bad name is not something I'm interested in doing. In the end, Search Engines are trying to figure out what you are offering in order to provide a good result to their users in good faith so do the same?

 

Make Your Web Content Searchable

 

Article Excerpts from articles originally posted on www.loudclick.net:


Searchable Content - Part 1: Successful Content
Content can be best described as the text, images, video and audio presented on a website. Successful content will make a website the online asset it should be; providing real value to the reader, high search engine rankings and multiple return visits. Read More


Searchable Content - Part 2 - How to Make Search Engines "See" Images
Images, video and audio are not easily scanned by search bots. The bots are beginning to include image recognition and video scanning capabilities but this technology is still awhile from being as effective as text in search. If you plan to use image-heavy or video content, there are ways you can add to your site's search-effectiveness. Read More


 

 

 

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Google Plus Local - Why Should You Care?
Google+ Local: Why Should You Care?Since the launch of Google+ in June 2011, many people have been trying to figure out if it's right for them. After all, it's not a traditional social network (ala Facebook) but does seem to have features that could be helpful.
Finding Local Businesses
Finding Local Businesses

The story decribed in the post is real and something we recently experienced. Read the post here and let me know what you think below.

More Must-Read Online Marketing Blogs
Some time ago I posted a list of must-read online marketing blogs. Here are 6 more sure to educate and inspire.
What's All This Fuss About Google Plus?

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Twitter Plus Power Outage Equals SM Crowd Sourcing Success

The power went out at my house in Arizona a couple hours ago. Apparently a transformer exploded. I threw blankets on the fridge, grabbed my 'puter and drove to a Starbucks to continue working. Oh - I forgot to mention it's 110 degrees out.

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3 Things to Think About Before Starting a QR Campaign

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Meaning vs Intent - What's Your Content Strategy?

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Social Marketing vs Email Marketing - Which is Better For You?

The Twitterverse is abuzz with pronouncements regarding the need for email marketing in the post-social media world. Platitudes of "Email marketing is dead" fall in the stream almost as often as "Emails get more website traffic than Social Media" - as with most arguments, the truth lies somewhere in the middle.

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Must Read Online Marketing Blogs - And Why

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How Recent Changes to Google Search Impact Your Results

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Creating Content Doesn't Have to be Difficult

Content Creation Golden Rules

-Use your customer's perspective
-Use simple, conversational language
-Ensure facts are accurate
-Run a spell check
-Use Images/Video reflecting content
-Use humor appropriately
This is the start of a series of posts about creating good online content. I'm pretty certain it will be helpful to most people just starting out - and the experts may learn a thing or two as well... Read More
Revisiting the Social Media Rites of Passage
Social Media Rites of PassageI recently sent my 1000th Tweet, an occasion allowing me to revisit the Social Media Rites of Passage concept and add another milestone. Read More
How SaveOurStarbucks Helped Save Starbucks
Save Our StarbucksSaveOurStarbucks.com played a role in Starbucks' good decision to reach out to its customers with a smart customer trust rebuilding campaign. And further proof that creating an easy way for direct customer communication is critical for success in today's environment.  Read More
Content Marketing - Essential Now & Growing More Important

Content Marketing - Essential Now & Growing More ImportantWhen discussing what marketing strategy is most effective, the concept of Content Marketing cannot be overlooked as it is the core for any online marketing strategy. Content Marketing's aim is to provide a resource for your customer so they with engage with you, visit you repeatedly and purchase your goods or services. New research shows how critical this is now and will be in the future.

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Dipping Your Toe In Social Media Waters

My Left Big Toe ImageTo prove this point, we created an experiment that tested what Odden calls "frugalism" - in this case we were frugal with engagement time and resources and proved how deadly that sin can be.

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2 Way Communication - Use It Or Lose It

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People Skills Are Required to Participate in Social Media
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Failure is An Important Part of Social Media Strategies
My thoughts on this subject remain pretty strong - no matter how much advice a person can read or hear, failure is the best teacher when it comes to a Social Media Strategy. Read More
Make Your Web Content Searchable
Search EnginesThis 2-part series focuses on making your site's content as searchable as possible. Some may call this Search Engine Optimization (SEO). Read More
Social Networks - 4 Things You Must Know

This article came about because of client reaction to another post and points out the importance of responding to client feedback. It also addresses 4 very important Social Network realities.

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Distribute The Content Of Your Website With Social Media
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How to Use Google Analytics
Google AnalyticsThis series of articles were originally published on www.loudclick.net. They have become some of the most popular pages on the site. In this series. we concentrate not on every detail but on the features you will interact with frequently and those that provide you a basis to know how it can make your website successful. Read More
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