How to Use Google Analytics
This series of articles were originally published on www.loudclick.net. They have become some of the most popular pages on the site with visitors from around the world. This points out yet again how important it is to create content that is helpful and a good resource that helps people. Oh yeah, that's my mantra, kids....
Google Analytics is one way to determine how people are finding and using your website. Many people use this free service yet do not know exactly what they are looking at. Google Analytics is a very powerful tool with lots of features. Consequently, this series of posts will concentrate not on every detail but on the features you will interact with frequently and those that provide you a basis to know how it can make your website successful.
Part 1 - Dashboard
Right out of the chute is the Dashboard - the first page that displays when you open your Google Analytics profile. On this page is a load of facts and figures and charts. Read More
Part 2 - Visitor Overview
The Visitor Overview provides information about the people who have visited your website. The most important thing to remember with the Visitor Overview is that the term visitor is different from the term visit. Read More
Part 3 - Map Overlay
The map overlay allows you to see where your traffic is coming from. This is done by displaying a map of the world and highlighting the countries that have provided traffic to your website. Read More
Part 4 - Traffic Sources Overview
There are 4 main traffic sources tracked by Google Analytics: Direct, Referring, Search Engines and Other. Let's dig into these traffic sources a tad more. Read More
Part 5 - Content Overview
The content overview answers the question: what pages are visitors viewing? It also provides other details regarding their visit. Read More