Failure is An Important Part of Social Media Strategies
My thoughts on this subject remain pretty strong - no matter how much advice a person can read or hear, failure is the best teacher when it comes to a Social Media Strategy, And as for determining if failure is in your future, there's really only one way to find out - you need to try first.
Here is another take on this idea (orginally posted on LoudClick.net).
Social Media: Try It, Fail, Try Something Else
Article Excerpt: ...(this) plan points out a very important axiom regarding social media: Try. It really is that simple. I've run into several people who are not yet convinced that social media is important. I can't decide if it's because they are not willing to try or not willing to fail. In either event, they miss the opportunity that comes from expanding your box and learning something new. Read more