Failure is An Important Part of Social Media Strategies

My thoughts on this subject remain pretty strong - no matter how much advice a person can read or hear, failure is the best teacher when it comes to a Social Media Strategy, And as for determining if failure is in your future, there's really only one way to find out - you need to try first.


Here is another take on this idea (orginally posted on


Social Media: Try It, Fail, Try Something Else

Article Excerpt: ...(this) plan points out a very important axiom regarding social media: Try. It really is that simple. I've run into several people who are not yet convinced that social media is important. I can't decide if it's because they are not willing to try or not willing to fail. In either event, they miss the opportunity that comes from expanding your box and learning something new. Read more




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Google Plus Local - Why Should You Care?
Google+ Local: Why Should You Care?Since the launch of Google+ in June 2011, many people have been trying to figure out if it's right for them. After all, it's not a traditional social network (ala Facebook) but does seem to have features that could be helpful.
Finding Local Businesses
Finding Local Businesses

The story decribed in the post is real and something we recently experienced. Read the post here and let me know what you think below.

More Must-Read Online Marketing Blogs
Some time ago I posted a list of must-read online marketing blogs. Here are 6 more sure to educate and inspire.
What's All This Fuss About Google Plus?

What's All The Fuss About Google+ ?It's not often that a product is launched with such strong response as the Google+ project (aka G+). So what's all the fuss about?

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Twitter Plus Power Outage Equals SM Crowd Sourcing Success

The power went out at my house in Arizona a couple hours ago. Apparently a transformer exploded. I threw blankets on the fridge, grabbed my 'puter and drove to a Starbucks to continue working. Oh - I forgot to mention it's 110 degrees out.

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3 Things to Think About Before Starting a QR Campaign

3 Things to Think About Before Starting a QR CampaignAs QR codes become mainstream, there remain many questions about what a QR code is and how best to add them to marketing campaigns. If you've decided to actually implement a true campaign, be certain to include these thoughts in your planning:

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Social Marketing - Are You Doing or Being?

Marketing: Are You "Doing" or "Being" Social?Social Marketing is a customer-expectation more and more each day. Businesses are acknowledging the value SM brings but have taken differing paths implementing how they are getting there. Some are "doing" social while others are "being" social. Which are you?

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Meaning vs Intent - What's Your Content Strategy?

Meaning vs Intent: What's Your Content Strategy?While good intent remains incredibly valuable, the meaning of your content has rising value that may someday eclipse intent. Meaning is the collective value that is placed upon your content. Collective being the filter of people placing value on your content by listing it or sharing it.

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Social Marketing vs Email Marketing - Which is Better For You?

The Twitterverse is abuzz with pronouncements regarding the need for email marketing in the post-social media world. Platitudes of "Email marketing is dead" fall in the stream almost as often as "Emails get more website traffic than Social Media" - as with most arguments, the truth lies somewhere in the middle.

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Must Read Online Marketing Blogs - And Why

Must-read Online Marketing Blogs - And Why7 blogs that have impacted my view of online marketing in ways I cannot begin to describe - nor give proper thanks for sharing what they know. Trust me on this one, my friends, if you don't subscribe to these blogs, you will miss out on some of the best online marketing information available.

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How Recent Changes to Google Search Impact Your Results

How Recent Changes to Google Search Impact Your ResultsIf you haven't followed Google search lately, you are in for a couple surprises. Not long ago, Google announced implementation of Instant and Place Search - both of which will impact your site's search results in pretty big ways.

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Creating Content Doesn't Have to be Difficult

Content Creation Golden Rules

-Use your customer's perspective
-Use simple, conversational language
-Ensure facts are accurate
-Run a spell check
-Use Images/Video reflecting content
-Use humor appropriately
This is the start of a series of posts about creating good online content. I'm pretty certain it will be helpful to most people just starting out - and the experts may learn a thing or two as well... Read More
Revisiting the Social Media Rites of Passage
Social Media Rites of PassageI recently sent my 1000th Tweet, an occasion allowing me to revisit the Social Media Rites of Passage concept and add another milestone. Read More
How SaveOurStarbucks Helped Save Starbucks
Save Our played a role in Starbucks' good decision to reach out to its customers with a smart customer trust rebuilding campaign. And further proof that creating an easy way for direct customer communication is critical for success in today's environment.  Read More
Content Marketing - Essential Now & Growing More Important

Content Marketing - Essential Now & Growing More ImportantWhen discussing what marketing strategy is most effective, the concept of Content Marketing cannot be overlooked as it is the core for any online marketing strategy. Content Marketing's aim is to provide a resource for your customer so they with engage with you, visit you repeatedly and purchase your goods or services. New research shows how critical this is now and will be in the future.

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Dipping Your Toe In Social Media Waters

My Left Big Toe ImageTo prove this point, we created an experiment that tested what Odden calls "frugalism" - in this case we were frugal with engagement time and resources and proved how deadly that sin can be.

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2 Way Communication - Use It Or Lose It

Two Way Traffic SignThe moral of the story is that you need to cultivate your online conversations in a way that reflects your in-person conversations. This means you need to conduct yourself in a way that makes you attractive to others. Don't be a broadcast bore. Don't only talk about yourself, Don't forget to say thank you now and then. And most importantly, think of two way communications as worthy of your time and energy. If you don't, you will lose out on the value of maintaining relationships.

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People Skills Are Required to Participate in Social Media
Official Notice: All Jobs Require People SkillsAs I've discussed over and over, social media communication should be viewed no differently than real life communication. As such, the basics of people skills will serve you well. Read More
Failure is An Important Part of Social Media Strategies
My thoughts on this subject remain pretty strong - no matter how much advice a person can read or hear, failure is the best teacher when it comes to a Social Media Strategy. Read More
Make Your Web Content Searchable
Search EnginesThis 2-part series focuses on making your site's content as searchable as possible. Some may call this Search Engine Optimization (SEO). Read More
Social Networks - 4 Things You Must Know

This article came about because of client reaction to another post and points out the importance of responding to client feedback. It also addresses 4 very important Social Network realities.

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Distribute The Content Of Your Website With Social Media
Traffic SourcesUsing social media to distribute the content of your website is a proven formula for success. However, don't just think of adding content as one-way communication - that is so old-school... Read More
How to Use Google Analytics
Google AnalyticsThis series of articles were originally published on They have become some of the most popular pages on the site. In this series. we concentrate not on every detail but on the features you will interact with frequently and those that provide you a basis to know how it can make your website successful. Read More
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