Content Marketing - Essential Now & Growing More Important
When discussing what marketing strategy is most effective, the concept of Content Marketing cannot be overlooked as it is the core for any online marketing strategy. As outlined in What is Content Marketing and Why Should You Care? - originally posted on LoudClick.net - Content Marketing's aim is to provide a resource for your customer so they with engage with you, visit you repeatedly and purchase your goods or services. New research shows how critical this is now and will be in the future.
It's not really too far fetched to say Content Marketing is essential. A recent Pew Research poll found "58% of Americans have researched a product or service online" when making purchasing decisions. And on a typical day, 21% of adults search for product inforation online. These numbers make creating good content critical to a successful enterprise.
Add to that another Pew Research poll which revealed 93% of teens (12-17) & young adults (18-29) go online, the future will require a good content strategy just to stay competitive in the future.
To put this a simple as possible, spend some time thinking about the value you add to your content to make it a helpful resource for people. That is how you will gain relevance and repeat visits.
What is Content Marketing and Why Should You Care?
For a long time now we have been talking about the virtues of having an online marketing strategy. At the core of our idea is the concept of Content Marketing - but what exactly does that mean? Read More